When you want to get relationship-building content out to potential paying customers, it's important that you have a system in place for distributing it.
How do you distribute your content? Facebook? Insta? Tiktok?
Or maybe you're not putting any content out there yet, and you're just trying to come up with a game plan.
That's smart.
Because most businesses make the mistake of trying to be in too many places at once - but smart business owners like you, know the key to success is actually staying in one place.
Think about it... Most social media networks have millions if not billions of users.
And how many customers do you really need to make your business thrive? I bet it's less than a million, right? Meaning that any one social network can help expose you to more than enough potential leads.
But which one should you choose?
That's the hard part, right? Don't worry. Here I've listed all the things you need to take into consideration when choosing a social media platform for your business. By the end of this article, you should be able to narrow down your options significantly.
Let's get started...
Which social networks are you already on?
If you're already using social media for your business, and you've accumulated some followers already - it might be best just to stick with what you've been doing.
Because we all know that it's really difficult to start from zero on any platform. So if you've got a few hundred followers already, seriously consider staying put.
But what if you don't like using that platform, or maybe you don't think it's a good fit for your business?
Then add one more. You can focus on another platform, but just repurpose your content and add it to the platform you were already using. That way you can maintain your presence there, even if you're not really an active user.
What social media sites do you enjoy using?
This is a big one, because if you don't enjoy being on social media, then you aren't going to want to spend time there.
So much of building your brand is commenting on other people's posts, and interacting with accounts that follow you. So if you don't like doing that, growing your account is going to feel really painful.
Personally, I hate creating videos and visuals. I'd much rather write a bunch. So Instagram and YouTube are a big "No" from me. Instead, I focus on text heavy platforms like X and LinkedIn.
If you like creating videos, consider TikTok and YouTube. Visually focused people might prefer Instagram and Pinterest.
I'd like you to think about your strengths as a creator, and lean towards platforms that showcase your unique abilities.
Are you planning to use paid ads?
The use of paid ads is becoming more and more important, especially if you're starting from nothing. Organic reach is terrible on most platforms, and it's getting worse every year. So before you choose a platform, you'll need to decide if you want to use paid ads.
If you don't want to use paid ads, you might want to try a platform that doesn't have them yet. Threads and Bluesky are popular options without ads.
If you'd like to consider ads, but budgeting for them is a problem - look into Pinterest and X. Ads on Pinterest are the most budget friendly out of all the most popular social platforms.
And if money is no option, and you'd love to use ads to get your business rolling - consider starting out with Facebook or Instagram. They have the most users, and you'll be able to reach more people with your ad budget.
Where do your customers like to hang out?
Another thing you'll want to consider when choosing a social media platform is the type of people that usually hang out there.
Want to target a bunch of nerds? Go to LinkedIn.
Moms like to hang out on Pinterest... Young people are on TikTok... Old people are on Facebook... Millennials are on YouTube...
I know these are generalizations, but it is true that certain type of person will usually hang out on a specific social media site. Because birds of a feather, actually do flock together. ;)
What you need to do is... look up the current statistics for each social network. Find out where your ideal customer probably spends their time, and go hang out with them.
And we're done here...
I hope this has helped you. You should have a much clearer picture of which social platform you'll want to use for your business. Mostly just pick somewhere you enjoy. There are no wrong choices.
And don't forget... we're always here to help.
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