How the Content Game is Changing for Entrepreneurs

How the Content Game is Changing for Entrepreneurs

Diana Pettit
Nov 26, 2024 • 5 min read

Fifteen years ago, if you had a website, you would get customers. If you had a facebook page, you would get followers. And if you decided to start a blog, you would create a small army of people obsessed with your brand.

But it's not that simple anymore.

Everyone is a content creator these days. It doesn't matter if your a huge internet influencer like Martha Stewart, or a local small business owner - all the smart entrepreneurs are using content to bring in the the three things their business needs to grow; sales, leads, and brand recognition.

Unfortunately, that's created a lot of competition these days. So it's not enough to just create content anymore. You can't just slap something up on Facebook, and expect leads to come rolling in.

Instead, if you want to bring in enough leads and sales, you've to create really compelling content that resonates with your ideal customers.

Plus most people are posting to multiple platforms at the same time, while still maintaining their company's website.

But when you're a small business, this can feel really overwhelming. So I'm going to teach you how you can more leads and customers in three easy steps.

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